why data doesn't change minds
Have you ever tried to convince someone, using a mountain of data and facts, only to have it fall on deaf ears? In this humorous and enlightening talk, customer-centricity expert Andrea Olson delves into why our approach to convincing others is flawed, and the three unique ways to truly change hearts and minds.
Andrea Olson is an Organizational Culture Change Expert, with a passion for studying the often times illogical aspects of human behavior. Through her 22 years of advising companies both bigand small, she’s exposed the esoteric, psychosocial aspects to Change Leadership – and notsurprisingly, there’s more to it than having a pizza party.